Listed AgenciesGuideA–Z
Influencer agency or UGC agency? How to tell which one you need
If you want creators to post about your brand to their own followers, start with influencer marketing agencies. If you want creator-style videos and images that your brand runs as ads or posts on its own channels, start with UGC agencies. Some agencies do both. On Listed Agencies, 9 agencies appear on both the influencer page (16) and the UGC page (27). Listed Agencies is an unpaid, alphabetical directory of ~274 agencies. It is not a ranking.
The rest of this guide helps you name the job before you compare agencies. The directory maps who publishes which work. It does not choose an agency for you.
Two different jobs
Both jobs involve creators, which is why they get confused. The difference is whose channel the content runs on, and what you are paying for.
| Question | Influencer marketing agency | UGC agency |
|---|---|---|
| What you're buying | Campaigns where creators post to their own audiences, often with briefs, contracts, and ambassador programs. | Creator-style videos and images made for your brand to run as ads or post on your own channels. |
| Where the content runs | Mostly on the creator's account, sometimes also reused by the brand. | On your accounts and in your ad campaigns. |
| What you need in place | A product or offer a creator can show, and a reason their audience should care. | Ad accounts or owned channels where the content will run, and someone to test it. |
| Owner on your side | A brand, social, or partnerships lead. | A paid social or performance creative lead. |
This guide does not set creator fees, view counts, content volumes, or expected returns. No sourced figures were provided, and any number here would be invented. Ask each agency how it prices and measures the work, and treat its answer as that agency's claim, not a standard.
Talk vs not-talk checklist
"Talk" means there is a reason to start an agency conversation. It does not mean you should sign. "Not talk yet" means the job is not defined enough to compare scopes.
| Question | Talk | Not talk yet |
|---|---|---|
| Channel | You can name where the content should run: creators' accounts, your ads, your own social, or a mix. | You only know you "need creators". |
| Rights | You know whether you want to reuse creator content in ads, and for how long. | You have not thought about who owns or can reuse the content. |
| Ownership | Someone on your side approves briefs, creators, and finished content. | No one can approve a creator or a piece of content. |
| Measurement | You know which report you will read: ad results, creator posts, or both. | You have no way to see results from creator posts or ads today. |
Before you request proposals, finish this sentence:
The work I need to hand over is…
"Find and manage a set of creators to post about our launch on TikTok and Instagram" is talk. That points to influencer marketing.
"Produce a monthly batch of creator-style video ads for our Meta and TikTok accounts, with usage rights for paid" is talk. That points to UGC production.
"Do something with creators", with no channel or rights named, is not talk yet. Name where the content runs first.
When one agency does both
On 2026-10-05, 9 agencies were on both the influencer page and the UGC page. That overlap is useful, and it also makes scope easy to blur.
When an agency names both, ask:
- Which workstream is primary? Creator campaigns on creators' channels, or ad content for your accounts.
- Who owns usage rights? Whether content can run in your paid ads, for how long, and whether that is in the price or extra.
- Who finds the creators? The agency's own network, a platform, or creators you bring.
- Who runs the ads? Whether the agency also buys media, or hands finished content to your team or another agency.
Each hub states its own rule. The influencer page: "Influencer marketing agencies listed here name influencer marketing on their own website. UGC agencies that work with creators have their own page." The UGC page: "UGC agencies listed here name UGC on their own website. Content made entirely with AI is not counted as UGC."
A row's specialty comes from what the agency names on its own site. The one-line who-they-serve may not repeat it. On 2026-10-05, 12 of the 16 influencer who-they-serve lines named influencer or creator work, and 18 of the 27 UGC lines named UGC. Check the agency's site for the scope you need.
Read four live rows
The four rows below were linked from the influencer and UGC hubs on 2026-10-05 PT. They show how to read a listing. They are examples, not recommendations, and not a ranked set. Each quote is the who-they-serve line exactly as the listing shows it.
Media Bodies (influencer page only). Published who-they-serve: "DTC and consumer brands buying full-service influencer marketing campaigns across TikTok, Instagram, YouTube, and podcasts." Ask: do you need creators posting to their audiences as the main buy?
Vo Creations (UGC page only). Published who-they-serve: "Startups and consumer apps buying an in-house-style UGC creator program across IG, TikTok, FB, and YouTube." Ask: is the content for your own accounts and ads, and who runs those?
inBeat (both pages). Published who-they-serve: "Performance-driven brands buying influencer/UGC, paid media, and performance creative." Ask: which is primary, and is media buying in scope or separate?
Pepper (both pages). Published who-they-serve: "Global brands buying influencer marketing, organic social, paid media, and UGC-style social production." Ask: does your stage match global brands, and which workstream would you buy first?
On every row, separate evidence from assumption.
Evidence: what the who-they-serve line and specialty chips say.
Still to confirm: who does the work day to day, how creators are found, who owns usage rights, how results are reported, and any fees. Listings do not show rates. Ask the agency.
Last checked is a date, not an endorsement. Unclaimed means the facts came from the agency's public site.
Use the specialty hubs
Orientation counts (2026-10-05 PT):
| Group | Listed | Use it when… |
|---|---|---|
| Influencer marketing agencies, all rows | 16 | Creators posting to their own audiences is the job. |
| UGC agencies, all rows | 27 | Creator-style content for your ads and channels is the job. |
| On both pages | 9 | You want one agency for both, and will ask which is primary. |
| Influencer page only | 7 | Creator campaigns, without a UGC production line. |
| UGC page only | 18 | Ad and owned-channel content, without creator campaigns. |
Related pages: Performance creative agencies (18) if you need ad creative beyond creator-style content, Paid social agencies (45) if you also need someone to run the ads, and Creative strategy agencies (10) if you need briefs and testing plans first.
These counts orient the size of each section. They are not a ranking or a capacity census. A–Z is alphabetical order, not quality order. Claiming a listing does not move a row.
What this directory does not do
Listed Agencies does not collect quotes, publish fees, match you with agencies or creators, or sell placement. Listings are unpaid. Content made entirely with AI is not counted as UGC on the UGC page. You read the rows, shortlist a few you can explain, and contact agencies yourself.
FAQ
What is the difference between an influencer agency and a UGC agency?
An influencer marketing agency runs campaigns where creators post to their own audiences. A UGC agency produces creator-style videos and images that your brand runs as ads or posts on its own channels. Some agencies do both.
Can one agency do influencer marketing and UGC?
Yes. On Listed Agencies, 9 agencies appear on both the influencer page and the UGC page. Ask which workstream is primary and who owns usage rights.
Is AI-generated content counted as UGC here?
No. The UGC page states that content made entirely with AI is not counted as UGC.
Does alphabetical order mean some agencies are better?
No. Alphabetical order is not rank, and claim status does not change position.
Will Listed Agencies pick an agency for me?
No. It is an unpaid, alphabetical directory. You map, shortlist, and investigate.
Next step
Finish the sentence "The work I need to hand over is…". Then open Influencer marketing agencies or UGC agencies and read each who-they-serve line for the channel you named. Shortlist a few rows you can explain, and visit each /a/ page and agency site with your scope written down. More guides: Guides.