Choosing a LinkedIn ads agency: criteria to compare
To choose a LinkedIn ads agency, match its platform focus and client type to yours. Check its own site for work like yours. Ask who runs the account, how it reports results and who owns the data. Send every agency the same brief and compare answers side by side.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and runs LinkedIn ad campaigns for B2B buyers.
It builds audiences by job title and company.
It writes ads and lead forms.
It syncs leads to your CRM.
It reports pipeline.
Criteria to compare
Use the same points on every agency. The table has no fees.
| Criterion | Why it matters | Where to check |
|---|---|---|
| B2B focus | LinkedIn buyers and sales cycles differ from consumer ads. | Case studies on the agency's site. |
| CRM sync | Leads must reach sales fast. | Ask how lead forms sync to your CRM. |
| Targeting skill | Job title and account lists drive cost. | Ask how they build audiences. |
| Reporting | Clicks are not pipeline. | A sample report. |
| Account ownership | You keep your data and history if you leave. | The contract and the onboarding plan. |
How much does a LinkedIn ads agency cost?
Fees depend on scope and spend.
Promethean Research's 2026 Digital Agency Industry Reportfound29%of surveyed agencies bill$175 to $199an hour.
That band is an hourly rate across agencies. It is not a LinkedIn-only fee.
Ask each agency to price the same scope.
Readwhat a marketing agency costsfor the other public figures. Readretainer vs project pricingfor how the bill is structured.
Questions to ask
- Which B2B accounts like ours have you run on LinkedIn?
- How will you build audiences: job titles, account lists, or both?
- How do leads reach our CRM, and how fast?
- Do you report pipeline and revenue, or only leads?
- Do you charge a flat fee, a share of ad spend, or both?
Red flags
- They report only clicks and leads.
- There is no plan to sync leads to your CRM.
- They hold your Campaign Manager account.
- They have no ABM or account-list experience when you need it.
- They promise a fixed result.
How to compare two or three agencies
Send every agency the same brief.
Ask the same questions.
Compare the answers on the criteria table.
Agency, freelancer, or in-house
LinkedIn ads are a B2B buy. Use the criteria on this page for the channel.
Readpaid social agency vs freelancer vs in-housefor the staffing choice. That guide is written for consumer brands.
The wider channel is on paid social. Account lists sit on ABM. Broader pipeline work sits on demand gen. Readdemand generation agency or ABM agencywhen the job is the market or a named account list.
Browse LinkedIn ads agencies A to Z
Open LinkedIn ads agencies. The list is A to Z. Position is not a rank.
LinkedIn keeps a separate list calledLinkedIn Marketing Partners. This directory is not that list. A place on either list is not a rank.
FAQ
How do I choose a LinkedIn ads agency?
To choose a LinkedIn ads agency, match its platform focus and client type to yours. Check its own site for work like yours. Ask who runs the account, how it reports results and who owns the data. Send every agency the same brief and compare answers side by side.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and runs LinkedIn ad campaigns for B2B buyers, builds audiences by job title and company, writes ads and lead forms, syncs leads to your CRM and reports pipeline.
How much does a LinkedIn ads agency cost?
Fees depend on scope and spend. Promethean Research found 29% of surveyed agencies bill $175 to $199 an hour. Ask each agency to price the same scope.
What should I ask a LinkedIn ads agency?
Which B2B accounts like ours have you run on LinkedIn? How will you build audiences: job titles, account lists or both? How do leads reach our CRM, and how fast?
Is LinkedIn ads only for B2B?
Mostly. It fits when you sell to people by job, industry or company. Consumer brands rarely start there.
Does Listed Agencies rank LinkedIn ads agencies?
No. Listings are unpaid and sorted A to Z. Each one shows facts from the agency's own site.
Related guides
Next step
Browse LinkedIn ads agencies A to Z and pick two or three to contact.